Selected Publications
Cook, R.L., "Fundamental forces affecting growers and marketers: The lettuce/leafy greens sector." Blueprints, The Produce Professionals' Quarterly Journal July/Aug/Sept (2012): 65-68.
Calvin, Linda, S. Thornsbury and R.L. Cook. "Recent trends in the fresh tomato market." Vegetables and Pulses Outlook, Economic Research Service, U.S. Department of Agriculture June 28 (2012): 26-35.
Cook, R.L., "Fundamental forces affecting growers and marketers: The dynamic U.S. berry sector." Blueprints, The Produce Professionals' Quarterly Journal Apr/May/June (2012): 70-72.
Cook, R.L., "Fundamental forces affecting growers and marketers: Size, proximity and category management for fresh produce." Blueprints, The Produce Professionals' Quarterly Journal Jan/Feb/March (2012): 65-68.
Cook, R.L. "Fundamental forces affecting U.S. fresh produce growers and marketers." Choices 26(4)(2011): 13 pp.
Cook, R.L. "Fundamental forces affecting the U.S. fresh berry and lettuce/leafy green subsectors." Choices 26(4)(2011): 7 pp.
Cook, R.L. "Eye on Economics: Much More Than Dollars and Cents, Tracking Consumption Trends and Buyer Preferences." Blueprints, The Produce Professionals' Quarterly Journal Oct/Nov/Dec (2011): 86-90.
Cook, R.L. "Eye on Economics: Do the Math." Blueprints, The Produce Professionals’ Quarterly Jounral Jul/Aug/Sept (2010): 81-85.
Cook, R.L. and L. Calvin. "North American Greenhouse Tomatoes Emerge as a Major Market Force." Amber Waves: The Economics of Food, Farming, Natural Resources, and Rural America 3(2)(2005):20-27.
Cook, R.L. and L. Calvin. "Greenhouse Tomatoes Change the Dynamics of the North American Fresh Tomato Industry." Economic Research Report No. 2. Washington, DC: Economic Research Service, U.S. Department of Agriculture, 2005, 81 pp.
Cook, R.L. "Supermarket Challenges and Opportunities for Producers and Shippers: U.S. Experience." Australian Farm Policy Journal 2(1)(2005): 46-52.
Cook, R.L. "Transgenic Produce Slow to Enter Evolving Global Marketplace." California Agriculture 58(2)(2004): 82-83.
Carman, H.F., R.L. Cook, and R.J. Sexton. "Marketing California's Agricultural Production." Chapter 4 in J. Siebert (ed.) California Agriculture: Issues and Challenges. University of California Giannini Foundation, Division of Agriculture and Natural Resources, 2004, 89-119.
Woods, T. and R.L. Cook. "A Path Dependency and Cluster Competitiveness Framework to Examine Regional Marketing Systems and Conflicts." Journal of Agricultural and Applied Economics 35(2) (2003): 305-312.
Cook, R.L. "The U.S. Fresh Produce Industry: An Industry in Transition." Chapter 2 in A.A. Kader (ed.) Postharvest Technology of Horticultural Crops. University of California Division of Agriculture and Natural Resources, 2001, 5-30.
Blank, S.C. and R.L. Cook. "Contracting Crops: What Growers Should Know." Vegetables West Grower and PCA Special Pullout Section. Clovis, CA: Malcolm Media Ag Publishing, 2001, 3 pp.
Wilson, P.N., G.D. Thompson, and R.L. Cook. "La Madre Naturaleza, Estrategias de Negocios y Los Productos Agricolas Perecederos." Choices (2001):18-25.
Calvin, L. and R.L. Cook. "Changing Dynamics in Produce Marketing." Agricultural Outlook, AGO-279(2001): 10-15.
Calvin, L., R.L. Cook, et. al. "U.S. Fresh Fruit and Vegetable Marketing: Emerging Trade Practices, Trends and Issues." Agricultural Economic Report No. 795, Economic Research Service, U.S. Department of Agriculture, 2001, 52 pp.
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