UC Davis Agricultural and Resource Economics

Richard Sexton, University of California, Davis

Implications of the Increasing Importance of Credence Attributes in the Food Supply Chain

Date and Location

Thursday, September 29, 2022, 4:10 PM - 5:30 PM
ARE Library Conference Room, 4101 Social Sciences and Humanities


This presentation will assess the implications of the rapidly rising market shares for foods with credence attributes that involve claims regarding animal welfare, fairness of marketing arrangements, and environmental benefits, among others. Most credence attributes, however, are associated with lower yields than conventional alternatives, resulting in higher food costs and uncertain environmental implications. Proliferation of credence-attribute goods may expand or restrict consumer choice based upon how sellers respond to the available alternatives. Such products appeal mainly to wealthier consumers, meaning policies to support their expansion are likely regressive.

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