UC Davis Agricultural and Resource Economics

Hector Nunez, Centro de Investigación y Docencia Económicas

Willingness to Pay for Residential Renewable Electricity and Green Jobs in Aguascalientes, Mexico -- A Discrete Choice Experiment

Date and Location

Thursday, April 9, 2020, 10:00 AM - 11:50 AM
Online Meeting, Zoom

Meeting link: https://areucdavis.zoom.us/j/790706619


Via a discrete choice experiment, this paper documents that resi-
dential electricity consumers in Aguascalientes, Mexico, are willing to
pay a premium for renewable energies as well as for the creation of
green jobs. These results are particularly timely because the current
Federal administration has redirected priorities from an energy transi-
tion that was expected to boost renewable energies to the pursuing of
energy sovereignty. Concerns regarding this prioritization have been
raised by national and international stakeholders due to its potential
economic inefficiency and its implications for the achievement of cli-
mate change goals. These concerns have only intensified as discussions
begin on how Mexico should face the post-coronavirus recession. This
paper’s findings open the door to discuss whether a combination of a
just energy transition together with the boosting of renewable energies
should be part of a strategy to reach energy sovereignty at the same
time that Mexico deals with a post-coronavirus world.

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