UC Davis Agricultural and Resource Economics

Soren Bjorn, Driscoll's of the Americas

California Ag Labor Crises — End of the Dream or Tipping Point for Innovation?

Date and Location

Tuesday, October 30, 2018, 5:00 PM - 6:30 PM
Giannini Library Conference Room, 4101 Social Sciences and Humanities

Abstract

Soren Bjorn is the President of Driscoll’s of the Americas based in Watsonville, California, the global headquarters of Driscoll’s. In his role, Mr. Bjorn leads the largest business unit for Driscoll’s and is responsible for all aspects of the business enterprise from the strategic planning process to its financial success. Family owned for more than 100 years, Driscoll’s is the leading brand for fresh berries and distributes in more than 22 countries around the world.

Soren has been with Driscoll’s for more than 10 years and has led several key functional areas. He served as the company’s first Senior Vice President of international business and was responsible for oversight of Driscoll’s Europe, Middle East and Africa business, an Australia-based joint venture and a new start-up venture in China. In addition, Soren has led Driscoll’s global research and breeding programs which focus on developing proprietary seedlings in order to deliver great-tasting berries to consumers. This superior flavor is a competitive differentiator and one of the primary reasons Driscoll’s is the market leader in fresh berries.

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