An Evolutionary Model of Pesticide Reduction

• Agricultural Economics Workshop

Date and Location

Wednesday, October 22, 2014, 12:10 PM - 1:30 PM
Gold Room, 1131 Social Sciences and Humanities

Abstract

The environmental damage caused by the intensive use of pesticides challenges the current production model in appellation wine growing. We mobilize here an evolutionary framework to understand the lack of change in vineyard phytosanitary protection despite increasing regulatory and social pressure in recent years. After analyzing grape growers’ pesticide lock-in, we consider new protection practices via the concept of environmental innovation. Our case analysis and evolutionary model allow us to show that IPM could significantly reduce pesticide use along win-win trajectories, but also that the lack of specific implementation know-how in farms hampers its adoption. We therefore highlight the importance of learning processes for pesticide reduction in grape growing. In the absence of formal R & D, growers need specialized advice and structured extension services to meet the challenge they face: producing profitable and environmentally friendly wines. Public policies can therefore be based on this result to drive the expected change in a reasonable time.