UC Davis Agricultural and Resource Economics

Sofia Villas-Boas, University of California, Berkeley

Empirical Evidence on the Role of Non Linear Wholesale Pricing and Vertical Restraints on Cost Pass-Through

Date and Location

Friday, May 18, 2012, 1:10 PM - 2:30 PM
ARE Conference Room, 2102 Social Sciences and Humanities

Abstract

How a cost shock is passed through into final consumer prices may relate to nominal price stickiness and rigidities, the existence of non adjustable cost components, strategic mark-up adjustments, or other contract terms along the supply distribution chain. This paper presents a simple framework to assess the potential role of non linear pricing contracts and vertical restraints, such as resale price maintenance or wholesale price discrimination in the supply chain, in explaining the degree of pass-through from upstream cost shocks in the ground coffee category to downstream retail prices. We find that resale price maintenance increases pass through rate.

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