UC Davis Agricultural and Resource Economics

ARE at AAEA: Ashley Spalding: Willingness to Pay for Local, Value-Added Goods

July 31, 2018

Time: 10–11:30 a.m. Monday, Aug. 6
Location: Park Tower Room 8219 - Session #1007, titled "Willingness to Pay for Attributes of U.S. Foods"


Despite growing participation in and support for local food markets by consumers, farmers, and government policies, value-based food economies are not well understood. We utilize weekly sales data from a natural foods retailer in combination with a unique collected dictionary of all labeled product attributes to estimate implicit price premiums and demand for local, value-added food products in two product categories. Controlling for a large number of labels and product claims, a hedonic price model indicates that there is a small positive premium for preserves and some baked goods with a local place of origin specified on its packaging.

*This is information about one of the 17 people from ARE with a presentation at the 2018 AAEA Annual Meeting Aug. 5–7 in Washington, D.C.


More News

Contact Us

2116 Social Sciences and Humanities
University of California, Davis
One Shields Avenue
Davis, CA 95616

Main Office: 530-752-1515
Student Advising Services: 530-754-9536
DeLoach Conference Room: 530-752-2916
Main Conference Room: 530-754-1850